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May. 7, 2010 - Voto Latino Throws concert to thank Los Angeles Census Participants

Voto Latino Throws concert to thank Los Angeles Census Participants

Voto Latino will throw a FREE Census concert as final "thank you" to the thousands of youth across Los Angeles County who opted into the Be Counted, Represent 2010 Census campaign via their mobile phone. Given that young L.A. Latinos challenged their community to participate in the 2010 Census and create new civic infrastructure, Voto Latino is presenting artists that challenge traditional notions of Mexican-American music and create a new, hybrid, urban norteño sound.

 The concert will feature Southern California-based hip hop duo Akwid (Universal Records/Machete)and Clorofila from the Nortec Collective (Nacional Records). Both Akwid and Clorfila will spin tracks from their new, respective albums, California and Corridos Urbanos.

Voto Latino officially launched its local Los Angeles program together with MALDEF on March 10th, 2010 to enumerate what is the hardest-to-count region in the country. Supported by the California Community Foundation and the Knight Foundation, the Be Counted, Represent campaign sought to ensure that young Latinos in Los Angeles were counted in the 2010 Census.

 Nearly two months later, MALDEF and Voto Latino have addressed over 30,000 students and young people in South LA, East LA, and the San Fernando Valley to encourage Census participation and provide them with mobile, web, and other tools to become digital ambassadors on behalf of Census participation.

The most notable of these digital tools is Voto Latino's first-ever mobile application. The mobile app features a short quiz about basic Census information that, if answered correctly, grants users access to 5 free songs and to this concert being held May 8th. The app also features educational "Mythbuster" videos co-produced with MTV3, and means of sharing the app with friends via e-mail and SMS text messaging.

Given that each person who fills out the Census brings in $10,000 in resources to their community over a ten year period, Voto Latino and MALDEF's joint mobilization efforts have secured over 30 million dollars for Latino families in Los Angeles, and fulfilled Voto Latino and MALDEF's organizational mandates of mobilizing American Latinos to become civically engaged.


Participants can gain entry to the free concert by texting "LA" to 738674.