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May. 5, 2010 - Pacha Massive returns to Los Angeles

Pacha Massive returns to Los Angeles

Pacha Massive at Spaceland Los Angeles with Nortec Collective ClorofilaPacha Massive will be playing their first L.A. show since the release of their latest album ‘If You Want It’. Los Angeles-based Clorofila is supporting his solo debut ‘Corridos Urbanos’ which was just featured with KCRW’s “Album Preview” spotlight. Clorofila will also perform earlier that night @ Amoeba and has another show at The Echo on May 8th (with Akwid).

While Pacha Massive is based in NYC, their biggest fanbase is actually here in L.A., thanks to tremendous support from KCRW. Their last area show was at a packed Ford Amphitheater. ‘If You Want It’ features the group’s signature bilingual fusion of dub and chill-out electronica with Latin rhythms: The album’s first video follows Nova back to his native Dominican Republic: In recent years, Pacha Massive has played shows across the globe – from Central Park SummerStage to Bogota and Austin to Istanbul. Their music has been featured in shows like HBO’s “Entourage” and NBC’s “Las Vegas” and in national ad campaigns for Target and Pacifico Beer.

Clorofila is the stage name for Jorge Verdin, known for both his musical and graphic design contributions to Nortec. He’s been based in Los Angeles for many years now and does graphic design work at local ad agencies. His solo debut release is a nostalgic album with inspiration ranging from the store where Verdin bought his first 45‘s (“Discoteca Nacional”) to a now defunct AM station that specialized in Norteño music (“Radio 80”) to a popular Tijuana late 80's night club (“BabyRock Rock”). Take a listen:

"If fusion is the future of music then Ramon Nova, founder of Pacha Massive, is ahead of the game with his bilingual fusion of electronica and Latin rhythms. The New York City-based musician holds nothing back on his second release.”

“[Clorofila’s ‘Corridos Urbanos’] is best heard on the dance floor or in a big ol' monster truck... the beats are chunky, then almost Incognito-smooth... sexy and lounge-y... this is the soundtrack to life in Tijuana, driving around the ultimate border town.”

Dont miss Pacha Massive and Clorofila at Spaceland with special guest Wait think fast